Hi, I’m a product leader who’s created products for startups, huge companies and my own ventures over the last 25 years.

I’m very fortunate to have collaborated on many products that millions of people use every day. Today, I create new products, advise and invest at Future State.

I’m a product leader who’s created products for startups, huge companies and my own ventures over the last 25 years. I’m very fortunate to have collaborated on many products that millions of people use every day.

My career started in the corporate world building products for Fortune 500s. I founded a series of ventures in software, fashion, healthcare and professional services. Today, I create new products, advise and invest at Future State.

I specialize in identifying whitespace for new products, figuring out where opportunities are in current to future state and product strategy. I am passionate about building generational and triple-bottom line focused products. My experience ranges from -5 to 0 to 1 to scale across a wide variety of product types, business models and industries.

I have had the good fortune to work with some of the best product companies and teams in the world including Amazon, American Express, Microsoft, 3M, NEC, Wisdo and many others. I’ve collaborated on new products that were named to Fast Company’s World’s Most Innovative Company list in 2016 and 2019 and recognized with numerous awards.

I was born and raised in the mountains of North Vancouver and I’m grateful to live there today with my wife, three kids and our dogs. I am obsessed with bikes and we spend a lot of time riding locally and all over the world. Also, I love to read, write, learn new things and play Scrabble and chess.

I advise product teams, founders, execs and boards of companies of all stages and sizes. I help develop new products, refine current products, create and optimize the product strategy, identify and validate whitespace and determine the future states for products and companies. The goal is always the same: enable the company to win with leading products.

Here’s a short list of the > 150 companies I’ve worked with:

I’ve written a book The Future is Invisible that introduces the new concept of Generational Products - products that evolve and endure for a multi-generational lifespan.

Whitespace is a free monthly newsletter that highlights the new whitespace opportunities in current state to future state for the products, people, companies, industries and topics that impact our world.

Whitespace is delivered to your inbox on the 1st of every month. You can read it online here.